Have you noticed you IG isn’t poppington like it used to? Are you going hard on the hashtags and it’s not working? Do you feel like you are in IG jail? Well you are not alone. Your fears are valid folks. Instagram is acting brand new.
check out open letter to IG from Huffpost here
First things first let’s talk about shadowbanning*. What is it and what are the consequences? ‘Shadowbanning’ is when a certain hashtag is used and instead of it showing under that hashtag, the pic is not shown at all. Many have noticed this happening with many of the popular hashtags like #ootd #fashiongram #lookoftheday #streetstyle #styleicon #liketkit etc. Frequency of usage of tags is when the shadowbanning occurs. Posting daily or more frequent can increase shadowbanning probality.What this means is that your target niche is not being reached. If you are a vintage and retro diva and you use #retro and #vintage others will potentially miss your posts and reduce your reach, and minimize business opportunities. This shadowbanning has been more prevalent on business pages and led to speculation that IG wants us to pay for promotion--could be true (but you aint heard nothing from me ).Many have switched back to personal pages just to see and there was a rise in likes, but not for long.The complaints from many to whom IG is their bread and butter have pleaded with IG to see what’s the beef?
*shadowbanning can only be detected when logged under another account.Your images will show under the hashtags if your search them while logged on your own IG.
According to IG, they are trying to cut down on bots and spammy accounts. That sounds nice and all, but what about those honest grammers (like me) whose reach and exposure are hanging in the balance? Well Ig responded with a kinda ‘well make quality posts and stop depending on hashtags”. Yea, they did. Wooooooow! The insta-nerve of them. How do you tell users of a hashtag centric platform to not depend on what the social media platform in known for? (#rollseyes) I will say that content is key. Them old fuzzy 1st generation iphone and Samsung galaxy pics won’t get your as far as they used to lol(I’m being messy,I wouldn’t be me if I wasn’t a lil bit) .
read more on shadowbanning and IG's response to their latest Algorithm change and more tips to get exposure here
If you are an IG addict like me, you would know IG is known to make small changes to its algorithms. Some of the previous changes really worked in a lot of our favors. However this latest ‘poopfest’ is a daily trial and error just to get half the reach of the norm.
I know you are thinking “well what can I do?” “what are the tricks to stay afloat?". I have been playing around and testing a few hashtags to see if they will yield any results and I have been having a bit of luck. I will share in just a moment guys. One of the best things you can do however is engage, engage, ENGAGE!! If you can’t respond on every picture at least like the comments. No one likes an IG snob. Comments are important for engagement and exposure because comments within the first hour can also increase your reach (like hashtags used to do #rollseyesagain).People are also more inclined to comment when they see other comments and more likely to continue to comment if you respond.
Today's look is , well was supposed to be a bit different.If you read Monday's post then you know I lost a brand new shoe somewhere on the beach.My world was crushed.Those shoes were the ones I planned on wearing with this look inspire by my street style goddess @slipintostyle. After bawling and taking a well deserved nap, this was the first look I shot.I honestly think these Zara sandals (Thanks Toya! Love you sis!) panned out perfectly for this look, but I'm still distraught over losing a whole shoe.I was still trying to get myself on track while shooting this look and hubs was being real sweet keeping me encouraged.I gave him an appropriate "aww thanks applehead", and this guy (with a seemingly apple-shaped head) walks by and replies "thanks!".I can not tell you how much I needed that laugh.So thank you, applehead whoever you are!
So how did I get this $26 bag for $18?! Well I used the code LOVING70 to get 70% off my order from Romwe and boom! That was it.You can only used the code once so just order using a new email everytime, like I do hahahaa!! My skirt is sold out on Romwe, but I happened to find one similar for $12 on Shein.
shop my look my clicking each pic below
Find time to not only comment back to those who take the time to drop a line under your pic, but comment on other’s pages. Let people know you are out there in the IG world. Liking pics only go so far. Connect with others within your niche and create a ‘comment pod’. Comment pods are just a way to ensure you are getting comments and engagement. You can reach out to others ,for example, who love street style .Create an IG group and share your recent post to the group and they comment within the the 1st hr (if possible) and so forth. You are not only increasing engagement but now you introducing yourself to their followers as well and opportunity for new followers. If you choose to do this, you got to make sure to stay on top of things. It’s really easy to fall behind on commenting and they will not comment under yours if you don’t reciprocate. Trust me, I know…lol
Before the ‘change’ I could easily snag 500-850 likes now I’m fighting for a solid 300-500. Here is what I have been doing and have noticed an increase in likes:
-rotate hashtags on every single post…never using them more than 3-4 times a week and rarely back to back to avoid shadow banning
-reduced the number the heavily used hashtags (#streetfashion #fashionlover #wiwt #currentlywearing #stylegram #fashiongram #fromwhereistand #asseenonme #liketkit #liketoknowit #fblog #fbloggers #mua #selfienation #stylish #beautyblogger #makeupaddict #makeuplover #makeupjunkie #naturalhair #shoelove #shoelover #zara #inspo #styleinspo #outfitinspiration #fashionbombdaily #bloglovin #lookbook #wiwt #brandambassador #featureme #weheartit #vintage #styleicon #details #snapshot #modeling #body #makeup #ootd #igdaily #pictsitch)
-increased the number of lesser used hashtags (#stylegoals #fashionart #styleguide #styledumonde #ltkunder50 #ltkunder40 #instyle #stylewatch#ss2017 #springstyle #newlook #realoutfitgram #bergdorfgoodman #nordstrom #hautelook #howtostyle #whattowear #manrepeller #blackbloggers #ncblogger)
-increased specialty tags not used as much before (#Ankara,#allthingsankara #Africanfashion,#whitetoes, #hm #hmootd #targetxstyle #whowhatwear, #platforms #cateyesunglasses #mixedprints #tropicalprints #wrapskirt, gingham)
-continued tagging and hashtagging feature pages (#allthingsfiery #flyfashiondoll #africangirlskillingit #fxshnjunke #blackgirlswhoblog #blackswhoblog #stylegoestochurch #hawt_fashions #bellanaijastyle #stylevitae #iheartrudyfashionpage #flawless_instafashion #blackslayingit)
-IG stories and live utilization –I use my IG stories as a way to keep my followers engaged even between posts.I am always getting new stuff in the mail so I share it in my stories or show the fit of a certain piece.Believe it or not IG stories garner a lot of attention and sometimes just as much as a post.Because IG is flippin mad many times your IG post don’t even show up in your follower’s feed.Post in your IG story to let them know to head over to your page in case they missed something.STAY ENAGAGED! DON’T GET DISCOURAGED!
I know that was a lot to take in! lol but yea I study a lot and try to keep my exposure up because IG is really all I have as I am in a rural area.I really hate to se my fellow blogger boos struggling .I just want to share the little knowledge I have.
That's Just Me!
I love fashion, the outdoors, and things on sale.